Unfortunately, that sort of approach makes it difficult for your home to been seen by potential buyers.  The more marketing you agent does, the better chance it has of selling, right?  Every bit of exposure is one step closer to finding the buyer for your home!

Here’s an example of some of the things we do to get our homes sold quickly:

Professional photography
No point-and-shoot cameras, we hire professionals to take gorgeous hi-res HD shots of our homes!  Better photos increase the chance of people taking a closer look at your home when they see it online!

Online Video Marketing
“virtual tours” are dead.  People want to see something more engaging, and video is it!  We take video tours, combine them with high resolution photos, and add text descriptions to generate buzz and give people more incentive to call their agent and make an appointment to see your home!  Here’s an Example:

[youtube=http://www.youtube.com/watch?v=ZtNPLcwBaho]

Listing Syndication and Featured Advertising
Most Realtors don’t “Get It” when it comes to online marketing. the MLS isn’t enough!  We syndicate our listings to over 45+ websites and pay for tons of Featured ads to get you seen first!  If there are 50 homes comparable to yours on the market, our job is to make sure that your home is on the top of their list when people are searching the internet.

Aggressive Direct Marketing
This includes open houses, direct mailers, flyers, signs, trade shows, home book advertisments, fairs, blogging, direct email marketing and more all designed to get YOUR HOUSE sold!  Direct Marketing has long been the staple of real estate advertising.  It still gets business done, but not as efficently as it once did.

If you’re thinking about putting your house on the market, give us a call for a free Comparative Market Analysis (CMA) and a demonstration of how our marketing strategy will get your home sold quickly!

~Jonathan Benya- Realtor
301-653-8116

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What’s really surprising is that many people aren’t looking for what really matters when it comes to hiring an agent.  People look at the bottom line.  Money.  Cash.  How much are you going to put in my pocket?  Quite often, the agent with the highest bottom line wins!

This method of thinking is the WORST WAY TO PICK A REALTOR!!!

Here’s why:

1) An agent’s job is to market your home, not set the price.  Their CMA is only a recommendation of price, and you have the right to have your agent list your home at whatever price you see fit.

2) If you interview three agents, and one places a higher value on your home than the others, you need to wonder why.  Are the other two agents undervaluing your home?  Are they using the same comps?  Or is the agent with the higher estimate OVER-valuing your home in order to get your business?

3) You need to give your home the best possible chance to sell.  This doesn’t mean choosing the Realtor with the highest or lowest estimate.  It means choosing the Realtor with the best marketing plan.  You can always negotiate fees, listing prices, etc.; but you can’t make a mediocre marketer great.

When it comes to that CMA, take the advice you get from all the Realtors you interview and use that to set the price. DO NOT use it to choose the Realtor you hire.

A higher price evaluation is no measure of competency or ability as an agent.  I’ll do a post tomorrow on the qualities to look for in a great listing agent, and keep your eye out for a post later this week on the biggest traps to avoid when choosing an agent!

~Jonathan Benya- Realtor
Century 21 New Millennium
9405-A Chesapeake St
La Plata, MD 20646
301-609-9000
301-653-8116
Southern Maryland Real Estate Blog